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who we are


passionate about the creative process

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who we are


passionate about the creative process

Instinct is a powerful sense. We stand out because we live by ours.

byInstinct is a special ops communication team working with brands, products and services we understand, we connect with and we love. 

We provide something more than just a blend of experience, intelligence and passion. At byInstinct, we act as an integrated design and marketing team, working with entrepreneurial companies to help them progress their most innovative projects and guide them through periods of significant change.

We only choose to work on a handful of projects at any one time; this ensures we become immersed in the strategy and stay focused on producing effective work for our partners.

The byInstinct team is built around Nick Paterson-Jones, a creative director with a classic design background and more than twenty five years agency and marketing experience. Nick has established an experienced group of creative professionals with proven skills in delivering powerful solutions across all media; print, video and online.

 
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previously


we've worked with a great brands

previously


we've worked with a great brands

 

We take great pride in our trading history and wealth of experience. over the years we’ve been fortunate enough to work directly with many talented people in these pioneering companies. 

 
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what we do


create by instinct. live by instinct!

what we do


create by instinct. live by instinct!

We name and design brands; position them; give them unique visual styling and define their personalities.

We then help develop what they do; identify who they're doing it for; put them in contact with their customers; write the words; draw the pictures; package their products; DESIGN MATERIALS; photograph, illustrate and animate stuff; create online tools; research new ideas and deliver a whole lot more!

We've worked across diverse sectors, including leisure, entertainment, fashion, sports, healthcare, finance, property and technology innovation. 

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feedback


what our clients say about us

feedback


what our clients say about us

 

Iain Osborne | CEO B3G International BV

"Before you start to design, you think. Consider all the great artists and you appreciate they all thought deeply about their subject before they started their work. Nick Paterson-Jones is a thinker, and that's what makes his company a great partner - and what distinguishes byInstinct from other great design houses. I have seen Nick's branding and design work for a number of brands, including three companies for which I have been managing director. His design work is consistently clean, well considered and well balanced."

Narda Shirley | CEO Gong Communications

"I have worked with Nick for more than two decades and have never once failed to be impressed by his perfect storm of talents. Not only can he design, but he can totally appreciate the business need of the client from an entrepreneurial perspective, delivering an impressively pacy and consultative service that is great value for money." 

Xan Morgan | VP Business Development at Bluewater Bio

“We have worked with byInstinct as a start-up company, publicly listed company on the Alternative Investment Market (AIM), and now a successful private company. Throughout this time byInstinct have consistently produced great work and been a pleasure to work with. The team at byInstinct have helped Bluewater Bio develop our brand and the way in which we communicate with customers, and in doing so they have effectively understood our business despite its technical foundation and ensured that our website, literature and identity have been efficient and focussed. Bluewater Bio has no hesitation in recommending their superb services and look forward to continuing to work with them in the future."

Liz Thorburn | CEO Hurrah Pictures

"I have worked with Nick PJ for many years. I always bring him in at the beginning of a new production as his creative instincts for marketing and visual images are brilliant. In an international marketplace, Nick always produces materials that really stand out." 

Christian Lyons | Owner at Brigstock family practice

"Nick has been an enormous help over the past few years. We needed two new websites for our GP surgery and the new Brigstock Skin and Laser Centre we were opening. This was a key point in the development of our businesses. The GP surgery was beginning to suffer from government cuts and a new revenue stream was required through the provision of medical aesthetic treatments. Nick was able to offer his marketing and creative expertise during these fledging stages. He has a good eye for design solutions and is able to communicate complicated concepts in simple and effective way. Nick has a good understanding of business needs and always promptly responds to any requests. We once had a deadline that required us to publish patient satisfaction surveys on our website. He turned this around around within a couple of hours twice once after I had noticed an error on the original document. This commitment to service and his innovative approach to the creative process sets Nick apart from others. I can't recommend him enough."

Jane Mayall | Marketing consultant

"I have worked with Nick Paterson-Jones for the last year and found him to be creative, hardworking, always takes into account tight budgets and most importantly goes the extra mile to get a job done on time and within budget. Nick seems to be able to ‘create something out of nothing’,  I would have no hesitation in recommending him." 

SIMON THOMPSON | CEO OF CHANGE NATION

"Nick's always creative but I have always been most impressed in his ability to work with anyone without fuss or bother, and his great skills in managing (and man managing) creative individuals and teams. That said, and very importantly - Nick and his teams get things done, to brief, on time and to budget.  (He's also a genuinely lovely guy!)"

Gary Prince | VP UK Mobile Payments at Barclays Corporate Banking

"Nick is not only a great Creative Director, but also has an indepth knowledge of what experience customers want and expect, ensuring that the services launched not only look first class, but also have functionality the consumer really wants."

Susan Van Meter | Business Development at The Furniture Union

"Nick, is one of the hardest working people I know, with bundles of creativity coupled with integrity and professionalism. I have seen him forge long standing relationships with clients because they trust him and he's a great guy. He get's the job done efficiently and effectively. I have no hesitation to recommend him and his work."

Andrew Hubbard | Helping Imaginative Enterprises 

"Nick has created iconic and memorable branding for me since my first start up in 1991 to my latest investment, helping my businesses achieve success, from global financial software to high tech professional services. During this time, Nick has been a managing partner with various top agencies. His working style encourages long term relationships with clients across diverse markets, invariably results in brilliant campaigns."

David Bagley | Owner, Performance Events Limited

"I've known Nick for some years and enjoyed working with him tremendously. He was my Creative Partner behind the Top Marques designs and assisted me enormously in the design and implementation of the Salon Privé brand and image. He is exceptionally well organised and a brilliant guy to have around when you need some "out of the box" design ideas from a clean board. I came to Nick with ideas about a luxury Automotive event - he took the ideas I had, added his own and the rest is history! I would have no hesitation in recommending Nick to anyone looking for a start to finish design/creative partner - a great team player and a good friend."

EWALD JOZEFZOON | LEFT-BRAIN MARKETEER 

"I have worked closely with Nick on launching the first broadband internet brand on the European continent - Chello Broadband. Nick and his team delivered top quality creative work - on time! He has always been responsive, proactive and - considering our very tight deadlines - very flexible. He gets the job done! His inputs have no doubt been an important contributing factor to the success of Chello's launch campaign. Furthermore, it has been an absolute joy to have worked with him."

WILLIAM BROOKER | CONNECTING PEOPLE AND PROPERTY

"Nick's experience, flair and creative approach to marketing and problem solving is excellent; coupled with his eye for detail and overall business acumen makes him an invaluable asset and ally for any business pitch or new venture."

FRANCIS WYBURD | GUIDE

"I first met Nick in 1988 when he was our outsourced Design Director at Sport Aid '88 and he has continued to bring outstanding creative thinking and design ideas to companies I have been associated with ever since."